Gear Up
- Home >
- Experience >
- Brand >
- Campaign >
- Gear Up
Gear Up
New to life, new to the road .
The first moment is challenging, but also exciting.
Start the engine and don’t look back.
Gear Up! Re:Design your first journey with Kia.
![prologue image](../../../content/dam/kwcms/gt/en/images/experience/gearup_img02.jpg)
![CHALLENGE image](../../../content/dam/kwcms/gt/en/images/experience/video_img_01.jpg)
- CHALLENGE
-
"Enjoy the drive"
Just one day can change your tension to joy.
You will realize driving is something to be enjoyed
![JOY image](../../../content/dam/kwcms/gt/en/images/experience/video_img_02.jpg)
- JOY
-
"Hit the road and follow wherever it leads you"
From a speeding highway to a narrow
alley in Barcelona,
All of the world's roads are waiting for you.
![LIFE TALK image](../../../content/dam/kwcms/gt/en/images/experience/video_img_03.jpg)
- LIFE TALK
-
"Grab the wheel on the journey of life"
Believing in yourself is the first step to learn
real-life driving. Always remember that you've
learned how to follow your own road.